I had the opportunity yesterday to visit the new DC West Elm Pop-up store here in Georgetown prior to todays grand opening. Despite a massive thunderstorm, the store was a flurry of activity.
I admittedly went mostly out of a morbid curiosity as I had never been entirely impressed with their offerings. I considered them a smaller Ikea type vendor of low quality and boring design household items. 
I'm pleased to say they have proven me wrong!
The store is small at only 3,300 SF, but they pack a lot of punch into their small space.
The focus was on things one can carry out of the store and it is decorated beautifully. Even most of the furniture items can be delivered day of.
Texture and color seemed to be the order of the day, two characteristics which keep the modern wares from feeling cold.
In fact, I have to say the store actually reminded me of an anthropology: decidedly up-market bohemian.
Featured were a few items from their new line of leather furniture out this fall and I particularly liked the lines of this chair (the 'Clean Sweep'). The quality of the leather was remarkably good, especially for the price.
As a few universities are located nearby, bedding and bath items are part of the store's focus. While I can't talk much on the quality of the items as I haven't used them, the style quotient was definitely met.
As the store is tight, inventive displays were used throughout, such as these baskets hung on the wall.
As I said, they were busy preparing the store as you can tell by the employee hard at work below. My favorite item was probably this wingback chair named the 'Ellory'.
I urge you to check out their new offerings as they have definitely improved upon the brand and if you are in DC, check out the new pop-up store in Georgetown at 3333 M Street NW.You have read this articleDC /
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Unknown - Thursday, July 14, 2011
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